* I – Infant crying is normal

* C – Comforting methods can help

* O – It’s OK to walk away

* N – Never, ever shake a baby

Taking place from September 23 to 27, ICON Week 2024 is dedicated to raising
awareness about infant crying and how to manage it, supporting parents and carers,
and preventing serious injuries, illnesses, and even fatalities caused by Abusive
Head Trauma, often resulting from shaking a baby.

ICON is a program embraced by health and social care organizations across the UK,
providing essential information about infant crying, including coping strategies,
parental support, and stress reduction.

This year’s ICON Week focuses on sharing ideas and best practices. Friends and
relatives play a crucial role in supporting parents and carers during the challenging
times when a baby is crying. Explore our new Friends and Family leaflet and other
resources on our website:-

Home - ICON Cope